You need to be keen on what kind of packaging you put out there for your products. You need it to be bold and eye-catching whenever someone looks in its direction as they shop. You need to do so if they are to consider buying your products.
You need the images on it to relay a message you wish they understood about the product. All the words and images used on the package complement each other. This also affects how attractive the package looks.
You need to know which areas the products shall be placed. This affects your choice of package design. The dimensions play a key role in where the package shall be placed in a store, and where the design team shall work on the most. You need it to have a strong base of support, and a strong body to hold the contents therein.
The size of the package is another consideration. You need one that shall be adequate to fit your product in. You should not have it either too big or too small, as that shall look terrible.
At all times, the brand name and logo should remain visible. You want the association with the attractiveness of the package to be unmistakable. You need all product info included preferably on the back section of the package.
You need to be keen on what message the package delivers. What is written on it determines whether clients shall accept or reject what you have to offer. You need it to be catchier than what the competitors have to offer.
You then need a clean and concise package design. You need there to be efficient use of the space, with no clutter. Whatever colors and font sizes applied thus matter. Everything also needs to look in place.
You also, need to pay attention to the shape. There is a growing trend for custom-designed packages, not the usual boxy and square offerings. You can, therefore, get a design that matches what you have to offer and what you have to say.
You need to also think of what a customer would expect from a good package design. It is such an outlook that gets you closer to a design that matches what they have come to expect of you. Those meant for younger crowds need to be bold, colorful and with bright graphics. You need to them update the designs regularly.
You need to this work with a design company that shall have the clients interests at the top of their list. You need them to keep high regard for quality packaging over other qualities. They should also not lack design ideas when you meet them for discussions.